Another awesome campaign by Wieden+Kennedy Tokyo & HIFANA to promote the Fresh Plug Play iPhone/iPad app.
Each year in December/January an event called the “Daruma Market” (Daruma Ichi) is held in a few locations across Japan, but mainly in Takasaki.

The Daruma Doll (達磨), is also known as a Dharma doll. The Doll is hollow and round, and is a Japanese doll modelled after Bodhidharma who was a Buddhist Monk who lived between the 5th and 6th century AD.



