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Adidas: Impossible Sprint, Hong Kong & Osaka

By Keith Morrell Saturday September 24, 2011

Adidas: Impossible Sprint, Hong Kong & Osaka
Keith Morrell
こんにちは。私の名前はKeithです:) I'm 25, a graphic and web designer from Huddersfield between Manchester and Leeds. Love design, photography, Japanese culture and much more. I have travelled to Japan twice and I currently live in Huddersfield, England. I use this blog to try show the World what I like about Japan, Design & Photography.
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Gouka Seishi, TBWA Adidas Impossible Sprint

In 2004 in Hong Kong & Osaka Adidas worked with TBWA/Japan again to promote the Athens Olympics in 2004 with the “Impossible Sprint”.

Gouka Seishi, TBWA Adidas Impossible Sprint in Hong Kong

For the “Impossible Sprint” a 100m, eight-lane track was laid on the side of buildings in Osaka & Hong Kong.

Sprinters from climbing communities would sprint up the building which offered an amazing vertical advertising stunt, similar to the “Vertical Football” stunt which was previously done in Tokyo.

80 sprinters competed in Hong Kong & Osaka took part in this event, which allowed Adidas to demonstrate the “Impossible is Nothing” brand on a large spectacular stage.

By seeing the video above the event which happened must have been amazing to see.

For more information, you can view more on Brand Republic & Media Week.

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