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Earlier tonight Coca-Cola premiered the global ad for the “Move To The Beat” campaign in Britain, during the Brit Awards 2012.
The ad was created by Mother London, and features a song written by Mark Ronson & Katy B called “Anywhere in the World”.
During the advert features footage from festival which was held in the summer and footage of various athletes such as, Darius Knight and David Oliver.
The campaign itself was launched earlier this month (February 2012), including the Coca-Cola Beat Wall which gradually takes shape in this advert below.
In the video/advert you can see a wall (25m x 10m) come together by artists Hadley Ever, Sam Bates and Neil Edward with the use of about 250 litres o paint.
For more information about the “Move To The Beat” campaign, checkout this post about the Coca-cola campaign here on The Drum.
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