White Day, Japan 2013

Goukaseishi, White Day 2013

Happy White Day to all the girls!

Today in Japan is White Day, a day exactly one-month after Valentine’s day where guy’s have to give a gift back to the girl who bought them something.

I’ve seen random chocolates, macaroons, biscuit and cake around in shops and “konbinis” (convenience stores).


White Day isn’t as big as Valentine’s Day, nor marketed as much..but it’s still expensive for the guy’s who have to buy something as a gift ;) .

Originally I read on other websites that you have to buy White gifts for the day, but this is a myth I many girls I asked said that it isn’t true.


The gifts are of course cute though, especially the Rilakkuma gift set above :) .

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About the Author: Keith Morrell

はじめましてキースです。よろしくおねがいします。 Hello I'm Keith. I'm 25, a Graphic and Web designer from England. I love design, photography, Japanese culture and much more. I have travelled to Japan twice and I currently live in Huddersfield, England. I use this blog to try show the World what I like about Japan, Design & Photography.